Item: Advertisement, J. Walter Thompson Company

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Record Number: 9202
Box Number: 1
View Format: Printed Matter
Dimensions: Dimensions of Image, 27.5 by 35 cm.
Inscription text: 12/34
Inscription location: Recto, bottom right
Image description:

Advertisement for the advertising firm J. Walter Thompson Company featuring illustrations from Uncle Tom's Cabin.  The headline, "Uncle Tom's Cabin..." is encircled by a bullwhip, under which sit Evangeline St. Clare and the enslaved Tom.  The copy indicates the necessity of advertising to connect an idea with an emotional expression in order to convince great masses of people of something the way Uncle Tom's Cabin supposedly influenced the Civil War and the end of slavery.