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Advertisement for the Board of Tourist Industry, Japanese Government Railways from a 1938 issue of Fortune magazine. The advertisement features two photographs of Japanese festivals and an illustration of a smiling Japanese boy over an background illustration of carp kites. The tagline reads "The 'SON' is the Spirit of Japan." The copy indicates that Japan celebrates festivals every month and that visitors will discover Old and New Japan on their visit. The ad translates a line of Japanese characters as, "Japan invites you to join her gay festivals."