Advertisement for Aunt Jemima Buckwheat, Corn & Wheat Flour from a January 1929 issue of Good Housekeeping. The advertisement features a box of the mix with an image of an African American woman in a headscarf and white neckerchief. A smaller, inset image features the same African American woman standing at a kitchen counter, stirring. The copy encourages housewives to make buckwheat pancakes for husbands to help them awkaen "a sparkle of youth."