Advertisement for the Northern Pacific Railway from a Time magazine from September 12, 1960. The advertisement features a close-up of a smiling African American man wearing a hat emblazoned with the Northern Pacific logo, and the word "Attendant". The copy distinguishes Northern Pacific by its train crew who are "more friendly, quicker to please, more genuinely interested in a passenger's comfort." The Northern Pacific route encompassed Chicago, the Twin Cities, Spokane, Tacoma, Portland and Seattle.